ETHNIC WEAR STORE LOGO BRANDING - ATITHI
As the brand offers ethnic wear, our purpose was to design a logo that gives it a contemporary yet Indian feel. The use of traditional fonts, colours and motifs complements well with what the brand has to offer. This new identity creation gives the brand a unique and exclusive persona, translating this brand essence into instore branding, packaging design, retail design, leading up to a brand launch idea.
